Entrepreneur Spencer Schar is an avid reader in his spare time, counting Malcolm Gladwell among his favorite writers. This article will look at Blink: The Power of Thinking Without Thinking, Malcolm Gladwell’s bestselling book, which explores the concept of using intuitive judgement to make snap decisions that ultimately lead to positive outcomes.
In the book, Gladwell describes a
process called “thin-slicing,” which essentially involves using limited
information from a narrow period of experience to arrive at a conclusion.
Thin-slicing is a term used in the fields of psychology and philosophy to
describe the process of making quick inferences about the characteristics,
details, or state of an individual or situation by weighing up only minimal
amounts of information. Research suggests that snap judgements based on
thin-slicing can be just as precise or even as accurate as judgements formed
with the benefit of much more information.
The part of the brain responsible
for making snap decisions is known as the “adaptive unconscious.” Research
suggests that humans can process complex data in as little as two seconds and
potentially much faster than that, with some scientists suggesting that the
human brain can complete this process in as little as 25 milliseconds. Certain
key factors are necessary to enable people to make these judgements correctly.
Improving focus on these factors paves the way for enhanced decision making,
Gladwell’s book suggests.
Blink: The Power of Thinking Without
Thinking argues
that intuitive judgement is developed through training, knowledge, and
experience, explaining that prejudice operates at an unconscious, intuitive
level, even in individuals whose conscious attitudes are unbiased. One example
cited by Gladwell is the halo effect, where a person with one salient, positive
quality is deemed superior in other unrelated aspects.
In his book, Malcolm Gladwell
references numerous examples of thin-slicing, illustrating the human brain’s
capacity to provide answers to complex yes or no questions quickly.
Nevertheless, Gladwell theorizes that this process starts to break down when
questions are presented unbounded.
In Blink: The Power of Thinking
Without Thinking, Malcolm Gladwell suggests that spontaneous decision
making can be just as effective, if not more so, than carefully considered
choices. To reinforce this notion, the author draws on a wide range of examples
from a variety of different fields, from science and medicine to sales and
advertising to sports and military war games. Malcolm Gladwell also references
individual experiences of thin-slicing from regular people, discussing
humankind’s instinctive ability to mind-read, gauging an individual’s thoughts
and emotions simply by looking at his or her face.